The Premier Event for DX and Digitization
On May 30, 2024, Tokyo Big Sight opened its doors to the 4th Digitization and DX Promotion Exhibition, widely known as ODEX. Operating as a hybrid event, the in-person exhibition took place on May 30 and 31. It brought together key decision-makers, government officials, and enterprise leaders. The primary goal of ODEX 2024 was to support local governments and private enterprises in implementing digital transformation (DX) strategies, streamlining internal operations, and establishing effective hybrid work environments combining telework and office work.
Eight Specialized Expos Under One Roof
To maximize value and focus for attendees, the exhibition was divided into eight highly specialized sectors. This structure allowed visitors to efficiently gather information tailored to their specific departmental needs. The specialized expos included:
- Local Government Digitization Support EXPO
- Sales Advancement & Efficiency EXPO
- HR, Labor & Recruitment Support EXPO
- Accounting & Finance Support EXPO
- Legal Tech EXPO
- Management Strategy EXPO
- Internal Operations Efficiency EXPO
- Office Environment Improvement EXPO
Showcasing Innovation and Policy
The 2024 edition of ODEX was a massive showcase of technological capability, featuring over 700 products and services across the physical and subsequent online platforms. Exhibitors ranged from industry-leading platform providers to innovative tech startups. They showcased practical tools like Robotic Process Automation (RPA), AI-driven OCR, and comprehensive e-contract solutions designed to accelerate business operations.
In addition to the exhibition floor, the event hosted over 40 seminars and special lectures. A major highlight of the programming was a scheduled appearance by Japan’s Digital Minister, Taro Kono, underscoring the national importance of the digitization initiatives discussed at the event. These sessions provided attendees with actionable insights, such as successful case studies of rural companies effectively adopting DX and upskilling their workforce.